Oliver
Team Manager Available nowSystem Director & Hub
Oliver coordinates all incoming requests and delegates to the right Spark. He orchestrates multi-Spark workflows — one question, multiple specialists at work. Oliver also flags when a Spark is not part of your active team, so you always know what you have at your disposal.
What Oliver does
Delegates questions, orchestrates multi-Spark collaboration, provides an overview of your account.
Coming soon
Weekly Account Digest — cross-team overview of sales, stock, compliance and BuyBox.
Always available
Oliver is available in all packages — even if not all Sparks are part of your team.
Account Health & Compliance
4 Sparks · All available now in beta
Harvey
Legal & Compliance Advisor
Writes Plans of Action for account suspensions, handles IP claims and interprets Amazon TOS for your specific situation. First point of contact when something serious goes wrong with your account.
Expert escalation
In high-risk situations, Harvey offers the option to escalate directly to a human Amazon expert. SLA: 1 business day.
Valerie
TOS Guard & Listing Checker
Deep-scans listings for policy violations — from medical claims to pesticide language and greenwashing. Rewrites every violation found into a compliant alternative on the spot.
Victor
KYC & Document Inspector
Inspects purchase invoices, utility bills and LOAs against Amazon's verification criteria — before you submit them. Provides a Pass/Fail verdict with concrete improvement points.
Claire
EU Compliance Expert
Translates EU regulations into concrete Seller Central actions. Essential for the DE market: GPSR, EPR/LUCID, CE marking, WEEE — Claire turns the rules into a step-by-step checklist.
Essential for every seller on Amazon.de — regulatory pressure in Germany is the highest in Europe.
Finance & Analytics
1 Spark · Available now in beta
Arthur
CFO & Data Analyst
Analyzes Business Reports, calculates margins per ASIN, detects revenue drops and creates concrete action plans. Arthur translates data into decisions.
Scout
Market Analyst
Weekly competitive analysis, category trends and market movements. Scout tracks what competitors are doing before you notice it.
Scout is in development and will appear in V1.
Growth & Strategy
1 Spark available · more in V1
Sienna
Pricing & Deal Strategist
Pricing strategy, BuyBox optimization, coupon structures and Lightning Deals. Sienna translates your margin targets into concrete pricing actions.
Advertising Team · V1 Coming soon
Riley PPC Strategist
Campaign structure, ACoS optimization, budget strategy
Noah Keyword & STR Analyst
Search Term Reports, negative keywords, harvesting
Riley and Noah will appear in V1 as part of the Advertising Team.
Listing & SEO
2 Sparks available · 2 in V1
Lukas
SEO & Content Specialist
Rewrites Amazon listings (title, bullets, description) for maximum organic ranking and conversion. Collaborates with Valerie on compliance.
Sofia
Localization Specialist
Localizes listings to native DE, FR, ES and IT — not translation, but cultural adaptation while preserving sales psychology and SEO keywords.
Max
V1 Coming soonA+ Content Specialist
Advises on A+ module structure, writes copy per module and reviews existing A+ pages via screenshot upload.
Rank
V1 Coming soonRanking Strategist
Analyzes Search Query Reports and creates a concrete ranking action plan per ASIN (PPC, listing changes, Vine, external signals).
Supply Chain & Stock
1 Spark available · 1 in V1
Finn
Restock Forecaster & Logistics
Calculates restock dates based on sales velocity, lead time and safety buffer. Prevents stockouts — the most expensive mistake for an FBA seller.
Rex
V1 Coming soonFBA & Reimbursements
Tracks lost and damaged inventory and automatically opens reimbursement tickets with Amazon. Rex recovers money you've already lost.
Roadmap — V2
In V2 we'll add the Customer Team (Mia, Zoe), Cleo and Dean. Additionally, proactive alerting via SP-API goes live — so Sparks warn you before something goes wrong.